Terms of service

1. Who we are and when these terms apply

These terms are from Coulbe (“we”), Nassau Odijkstraat 11, 4451 AT Heinkenszand, the Netherlands, Chamber of Commerce (KvK) number 69383286, VAT number NL002405909B08. Email: support@coulbe.com.

These terms apply to every use of Coulbe and to every plan or pack you buy. Our privacy statement explains how we handle your personal data. You can save or print these terms from this page at any time.

2. In short

• Coulbe is for adults (18+) and only for photos of yourself.
• An inspiration image is only a style example. You must be allowed to use it, and we never publish it.
• No nudity.
• Your photos are made with AI: new photos in the style you chose, not exact copies, and not every photo will be perfect.
• A new photo costs 1 credit; an optional photo edit costs 8 credits. A definitively failed operation costs nothing.
• You can cancel your subscription at any time. It stays active until the end of the paid period.
• You have 14 days to withdraw from a purchase. Only a legally permitted charge for photos and edits already delivered may be deducted; an included AI version is free.

3. Who can use Coulbe

You must be 18 or older to use Coulbe. By using Coulbe, you confirm that you are.

You log in with your email address and password, or with Google. We use email links to verify your address and reset your password; a one-time login link may also be available. Protect your password, email and Google account.

Your account is personal. Don’t share it, and don’t use it to make photos of someone else.

4. Photos of yourself and your AI version

To create an AI version, you upload 20 to 80 photos of yourself once. We pick the best 20. For these photos:

• Only photos of yourself, taken when you were 18 or older.
• Nobody else: no partner, friends, children or famous people, and no group or couple photos, not even with their permission.
• No nudity.
• Only photos you are allowed to use.

Every AI version on your account must be of you. You can make more than one, for example with a different hairstyle, but never of another person. We check every photo automatically and can reject it. A rejected photo is deleted and costs nothing. We only use your AI version to make photos for you.

5. Inspiration images and looks

You can choose a look from our collection, or bring your own inspiration image: a photo from your device, an image shared from another app, or a link you paste, for example from Pinterest.

By using an inspiration image, you confirm that you only use it as a style example for a photo of yourself, and that you are allowed to use it this way.

We check your inspiration image automatically, turn it into a written description of the scene and save new uploads privately in your account for reuse until you delete them in the studio or delete your account. Earlier one-use uploads are still deleted after the shoot, or after 7 days if unused. We never publish it, never add it to our collection and never send it to the company that makes the photos. When you paste a link, we fetch the image once, at your request, and we don’t store the link.

The looks and example photos on our website are made by Coulbe with AI. They show fictional people, not customers. Looks can be removed from the collection; photos you already made with them stay in your gallery.

6. What is not allowed

• Nudity: a visible female nipple or visible genitals, also through see-through clothing, and also on request. Cleavage, short or tight clothing, lingerie, underwear, swimwear and bare buttocks are allowed.
• Images of anyone under 18.
• Photos of someone else for an AI version.
• Images you are not allowed to use.
• Getting around our checks or limits, or using Coulbe with bots or other automated tools.

We can refuse images that break these rules. We may suspend or close an account for a serious or repeated violation or payment abuse, proportionately to the circumstances. We explain the relevant rule, reason and any role of automated checks, and you can challenge the decision by emailing support@coulbe.com. Closing an account does not automatically forfeit statutory refund rights; any lawful damage claim is assessed separately.

Report illegal content to support@coulbe.com, our contact point for customers and authorities in English and Dutch. Identify the content by its URL or image, shoot or account reference; explain why it is illegal and, where required, provide your name, email and a statement that your report is accurate and complete to the best of your knowledge. Do not send unnecessary copies of sensitive images. We acknowledge the report and explain our decision and how to challenge it. Reports that may legally be anonymous are accepted.

7. About your AI photos

• Coulbe makes new photos of you with AI, in the style of a look or your inspiration image. You get a new photo, not a copy of the original.
• Results vary. They are made to look like you, but not every photo will be perfect, and it can take a few tries to get one you love.
• We deliver every successfully generated photo without retouching or an automatic quality rejection. Photos may contain mistakes in text, backgrounds or anatomy. A generation that fails technically is not charged.
• You see in the app when your photos are ready; we don’t send an email about it.
• Standard photo downloads are PNG files with an AI-origin label in their metadata where supported. Edited downloads may be PNG, JPEG or WebP and do not necessarily carry the same label. We do not add a visible watermark. All these results are AI-made or AI-edited; the disclosure rule below also applies when a file has no embedded label.

8. Optional photo editing

You can ask us to edit an existing Coulbe photo by writing an instruction, optionally selecting an area and adding one clothing or example image. Without a selected area, the instruction applies to the whole photo. Only submit instructions and images you are allowed to use; the same adult-only, likeness and content rules apply to edits.

An edit costs 8 credits and creates a separate version; the original stays intact. We request 2K output in a supported aspect ratio close to the original. AI editing may change details outside the selected area, framing or appearance. We do not guarantee an exact copy of a reference image or unchanged pixels outside the selection.

Editing is optional and uses Google as a separate image service. We send the chosen photo, instruction, area indication and any example image you add, not your training set or personal AI version. Our privacy statement explains processing and retention. You can download the result; deleting its original photo, shoot or account also deletes the associated edits from Coulbe.

9. Using your photos

We don’t claim ownership of your photos. You may use the photos made for you for any lawful purpose, personal or commercial. AI-made images may not be protected by copyright, and we can’t guarantee that a photo doesn’t resemble existing work.

You authorise us to use your uploaded material only as needed to provide the service you request. This limited usage permission is not a waiver of your data-protection rights or consent to unrelated model training. Our privacy statement separately explains the legal bases, recipients, retention and current limitations of erasure at our image partner.

You are responsible for how you use your photos. Don’t use Coulbe or your photos to:

• deceive people, for example by presenting an AI photo as a real event in a misleading or harmful way;
• pretend to be someone else, or make it look as if someone else is in the photo;
• harass, threaten, shame or hurt anyone;
• make fake documents or ID photos;
• break the law or anyone else’s rights.

If you publish a photo where people could think it is real, say that it was made with AI. Don’t remove the AI label from the file to mislead anyone.

10. Plans, packs and your credits

You buy credits: a new photo costs 1 credit and an optional photo edit costs 8 credits. Credits are service units, not money. Current prices, including VAT:

• Start: €11.99 monthly, €28.78 per quarter or €100.72 yearly. 150 credits per month. One AI character included once.
• Plus: €24.99 monthly, €59.98 per quarter or €209.92 yearly. 400 credits per month. One AI character included once.
• Pro: €49.99 monthly, €119.98 per quarter or €419.92 yearly. 1,000 credits per month. One AI character included once.

How your balance works:

• Pay each month, quarter or year upfront. Credits arrive monthly. Monthly-plan credits expire at the end of that paid month; unused quarterly or yearly credits accumulate until the end of the originally paid term. Cancelling does not bring that expiry forward.
• Loose credits are sold in steps of 100: the first four blocks per purchase cost €7.99 each; each additional block costs €4.99. They never expire as long as your account exists and include no AI character.
• We use your monthly credits first, then your one-time packs, oldest first.
• A new subscription includes one AI character once per account. Renewing, restarting or switching does not add a free character. Rights already acquired under older plans, including two or three included characters, remain unchanged. Every further AI version costs 100 credits from your balance. There is no maximum number of AI versions.
• If creating an AI version fails, it costs nothing.
• Before you start a shoot or edit, you see its credit cost. We reserve those credits and charge them when the result is delivered. A definitively failed operation costs nothing. A delivered result counts even if it does not match your taste, without limiting your statutory rights if the service is defective.
• If we can’t tell yet whether a photo, edit or AI version succeeded, we keep its credits reserved until we have checked. We never charge you twice, and we never start it again on our own.
• Your available credits and included AI-version rights determine how much you can make. There is no daily photo or training allowance. Temporary security limits may prevent repeated login attempts or automated abuse.
• You can have one subscription at a time and buy one-time packs on top. You can request a switch to another plan from your account. The displayed new price and credit allowance take effect at the next renewal; your current plan continues until then. A scheduled switch can be cancelled before it takes effect, subject to the deadline shown.
• Deleting photos, edits or shoots does not return spent credits.

11. Payment

Payments are handled by Stripe. You can pay with the methods Stripe shows you, such as iDEAL, Bancontact or card. Stripe asks for your name and billing address for the invoice and VAT. Prices include VAT.

A subscription renews automatically for its selected month, quarter or year until you cancel. Renewals are charged to your card or, if you started with iDEAL or Bancontact, collected by SEPA Direct Debit with your permission.

In the customer portal, via your account page, you find your invoices, your payment method and your subscription.

If a renewal payment fails, you don’t get new monthly credits until it succeeds. Credits from one-time packs stay usable.

If a payment is refunded or disputed, we put the credits from that purchase on hold. After a full refund, the unused credits from that purchase are removed. Your other credits stay usable.

A payment that arrives after you deleted your account doesn’t add credits. We don’t refund it automatically; email support@coulbe.com and we’ll sort it out.

12. Right of withdrawal

As a consumer, you may withdraw without giving a reason within 14 days after the day you conclude your first subscription or buy a one-time pack. Ordinary monthly renewals do not start a new withdrawal period. If the last day is a weekend or public holiday, the period continues through the next working day. Any longer statutory withdrawal period remains available.

If you ask us to start right away in the checkout, we record your express request and the information you accepted. A request to start does not itself waive your right of withdrawal. We send the applicable contract and withdrawal information by email so you can keep it.

We refund the purchase price, less any legally permitted charge for photos and edits already delivered from that purchase. The charge is the purchase price divided by the number of credits in that purchase, multiplied by the credits used for those photos and edits (1 per new photo, 8 per edit), rounded down to whole cents and capped at the purchase price. An included AI version is free and is not deducted. We do not deduct AI-version training credits, definitively failed operations or an unresolved reservation as a final charge. Where the law does not permit a deduction, including where the required start request or information is missing, we refund without that deduction. Using all your credit does not by itself remove your right to withdraw.

Use Withdraw from purchase to select and confirm the purchase you wish to withdraw from. You may instead send any clear withdrawal statement to support@coulbe.com or Nassau Odijkstraat 11, 4451 AT Heinkenszand, the Netherlands; giving a reason or using our model form is not required. Send your statement before the deadline. We may ask for reasonable information to identify the purchase, but you do not need access to a deleted account to withdraw.

We confirm an online withdrawal by email. We refund any amount due without undue delay and no later than 14 days after receiving your withdrawal, using the original payment method unless you expressly agree otherwise, without a refund fee. We stop the withdrawn subscription and remove the remaining credit from that purchase. Refunds are processed by our team; you do not need to ask again after submitting your withdrawal.

Model withdrawal form (complete and return only if you wish to withdraw):

• To: Coulbe, Nassau Odijkstraat 11, 4451 AT Heinkenszand, the Netherlands; support@coulbe.com
• I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract for the provision of the following service: …
• Ordered on: …
• Name of consumer(s): …
• Address of consumer(s): …
• Signature of consumer(s) (only if this form is notified on paper): …
• Date: …
• (*) Delete as appropriate.

13. Cancelling and refunds

You can cancel your subscription at any time in the customer portal. It stays active until the end of the paid period. After that you pay nothing more, and your remaining monthly credits expire.

Apart from the right of withdrawal and your legal rights when something doesn’t work as agreed, we don’t refund unused credits. Something went wrong? Email support@coulbe.com and we’ll look into it with you.

14. Closing your account

You can delete your account on your account page. Before you confirm, we show your remaining balance. Your subscription then ends immediately and unused monthly and one-time credit expires without a contractual refund. This does not remove any statutory right to withdraw, obtain a refund or claim compensation. You can still exercise those rights by contacting support@coulbe.com after deletion. Our privacy statement explains what we delete and what we must retain.

15. Availability and changes to Coulbe

We do our best to keep Coulbe running, but we can’t promise it will always be available or free of errors. Making photos depends on partners, such as our AI image partner.

We may improve and change Coulbe, for example the collection of looks. Photos you already made stay in your gallery.

If we stop Coulbe, we tell you at least 30 days in advance where possible, end subscriptions and refund the part of the paid service we can no longer provide, including the remaining paid subscription period and unused one-time credit. We explain how to download your results before the service closes.

16. Liability

If Coulbe does not work as agreed, you retain all statutory remedies, including repair, a price reduction or termination and repayment where the law provides for them. An AI result varying from your preference does not by itself mean the service is defective; this does not excuse a failure to deliver what we agreed.

We are responsible for damage for which the law makes us liable. These terms do not exclude or limit your statutory right to compensation, including for unlawful processing of personal data. Whether damage must be compensated is determined under applicable law.

17. Changes to these terms

New prices apply to new purchases. We do not increase the price of an existing subscription without your agreement. Changes do not reduce credit or other rights already bought in a one-time pack.

We may make changes required by law or necessary for security or technical compatibility, at no extra cost. We explain a material change and its reason by email at least 30 days in advance where possible. If a change has more than a minor adverse effect on your access to or use of a paid digital service, you may terminate the affected contract free of charge within 30 days after receiving the information or the change taking effect, whichever is later, unless the law permits us to keep the unchanged service available to you. Any statutory repayment rights remain intact. Merely updating this page does not impose new obligations on an existing purchase.

18. Law, disputes and language

Dutch law applies. If you live in another EU country, you keep the protection of the mandatory consumer law of that country.

You may contact support@coulbe.com about a complaint; we answer within 14 days. Contacting us first is not a condition for going to court. As an EU consumer you may bring proceedings in the competent court in your country of residence or in the Netherlands. We may bring proceedings against you only where the consumer jurisdiction rules allow.

These terms are available in English and Dutch. If the versions differ, the reading that is most favourable to you applies.

19. Contact

Email: support@coulbe.com. Phone: +31 6 18507391. Post: Coulbe, Nassau Odijkstraat 11, 4451 AT Heinkenszand, the Netherlands. Chamber of Commerce (KvK): 69383286. VAT: NL002405909B08.